Theatre Guild volunteers assist in the creation of a playbill for each Theatre Conservatory show. There are two distinct categories of advertisements found in our playbills. The first category are advertisements for businesses, products and services. For example, a local restaurant may encourage our patrons to visit by providing a discount to theatre goers. Theatre camps, Conservatories and Colleges have recognized the value in promoting their programs to our theatre students and their parents. Local arts organizations have seen the benefit of cross promoting their productions to likely future audience members. The second category of ads are those placed by Theatre Guild Members to celebrate the Booker T Theatre students in the cast and crew. As a magnet school located in Dallas' Arts District, Booker T Washington HSPVA draws its students and potential audience members from across the Dallas Metroplex. This leads to a diverse viewership with the commonality of being avid supporters and consumers of the arts.  

How many people will see a playbill ad?

The number of eyes will vary from show to show. In the upcoming 2026-27 Theatre Conservatory season, there are a total of six different theatrical productions each with multi-day runs. Theatre Conservatory shows in the Montgomery Arts Theatre have a potential to fill 475 seats while the Brierley Experimental Theatre, a flexible Black Box space seats 150 maximum. Note that Corporate Sponsor benefits include a full season playbill ad AND additional pre-show lobby and/or onscreen recognition.  

How much does it cost to place an ad in the playbill for one show?